diff --git a/package.json b/package.json
index 2c57197..33207b4 100644
--- a/package.json
+++ b/package.json
@@ -1,6 +1,6 @@
 {
   "name": "@zen-browser/surfer",
-  "version": "1.9.16",
+  "version": "1.9.17",
   "description": "Simplifying building firefox forks!",
   "main": "index.js",
   "bin": {
diff --git a/template/branding.optional/configure.sh b/template/branding.optional/configure.sh
index 33099e9..9d02db6 100644
--- a/template/branding.optional/configure.sh
+++ b/template/branding.optional/configure.sh
@@ -2,7 +2,7 @@
 # License, v. 2.0. If a copy of the MPL was not distributed with this
 # file, You can obtain one at http://mozilla.org/MPL/2.0/.
 
-MOZ_APP_DISPLAYNAME="${brandFullName}"
+MOZ_APP_DISPLAYNAME="${brandShortName}"
 
 if test "$DEVELOPER_OPTIONS"; then
   if test "$MOZ_DEBUG"; then